Meadowlands Racetrack, in East Rutherford, NJ has entered into an agreement to make sports wagering easier for their patrons. IGT announced that they will be the sports betting platform provider for FanDual for the newly opened New Jersey gaming market.
This partnership brings the technological expertise used in Europe to the US market. IGT is one of the largest B2B gaming company’s in the world. FanDual is a subsidiary of Paddy Power Betfair, a world leader in gaming and sports betting.
FanDual will rely on Paddy Power Betfair pricing and risk management in New Jersey, which is integrated into the IGT platform. This solution will do business as FanDual Sportsbook.
FanDual will start their operations at the Meadowlands Racetrack in New Jersey, allowing patrons to place wagers over the counter using the IGT platform. Next stage will be the self- service kiosks allowing patrons to quickly access the platform, while branding online betting and mobile wagering, in New Jersey, at this time.
“We are delighted to choose IGT’s leading platform for our sports betting platform in New Jersey, starting with the recent ‘go live’ at the Meadowlands Racetrack,” said Matt King, FanDuel Group CEO. “When we evaluated sports betting platform provider partners in the U.S., IGT was the ideal choice, based on the Company’s proven history in the space and the quality, reliability and flexibility of the sports betting technology that it has deployed for customers around the world.”
“IGT’s sports betting technology combined with the expertise of FanDuel represents two experienced, complimentary sports betting companies coming together to create a reliable, world-class sports betting experience in New Jersey,” said Enrico Drago, IGT Senior Vice President Interactive, Sports Betting, Licenses. “As sports betting in the U.S. continues to evolve, IGT is prepared to address the needs of its partners through proven solutions and technologies that can be deployed today to advance sports betting across land-based and mobile platforms.”
This a good opportunity for all parties involved, it allows exposure in the US gaming market space without a multi-million dollar budget. It will open doors for all companies, and forge US relationships.